New Delhi: Microsoft is working to rebrand its search engine Bing and the developer group has witnessed seen modifications to the service within the latest previous.
There`s no official announcement up to now however Microsoft has both expanded what seems to be A/B testing – the place some folks see the outdated Bing model and emblem and a few see “Microsoft Bing” – or has utterly switched to the brand new fashion, in accordance with Paul Thurrott, an award-winning expertise journalist and blogger.
The brand new model and emblem `Microsoft Bing` seem to have made their option to the Bing homepage too.
It is smart as Microsoft is a a lot larger model than simply Bing. The tech big has additionally renamed its Workplace 365 providing as Microsoft 365.
The corporate has additionally rebranded Home windows Defender to Microsoft Defender.
At the moment, Google dominates the search engine market. In June, Google had practically 84 per cent market share whereas Bing had solely 6 per cent (in accordance with knowledge from NetMarketShare).
In its fourth fiscal quarter 2020 income outcomes, Microsoft stated search promoting income decreased by 18 per cent or $353 million from the year-ago quarter as advertisers spent much less on advertisements or paid search outcomes.
Microsoft has additionally up to date the Outlook for Android app so as to add Bing search integration to the long-press menu.
Some customers who’ve Microsoft Outlook put in on their Android gadgets have observed seeing a brand new choice to carry out a Bing search when choosing textual content.
After opening the Outlook app to examine an e mail and if a consumer lengthy presses on a phrase within the e mail textual content, a pop-up menu will seem with three choices: Internet Search, Translate and Bing Search.