Tremendous Bowl LIV introduced South Florida the form of optimistic publicity and publicity you’ll be able to’t put a value on, tourism officers say.
However Wednesday they did put a quantity — $572 million — on the quantity of latest spending their financial researcher estimates the occasion delivered to the area.
“In case you look again to February 2, it’s wonderful,” mentioned host committee chairman Rodney Barreto. “It looks as if that’s a lifetime away.”
Thanks, after all, to the pandemic that upended plans, lives and what boosters hoped could be a spring and summer season tourism season juiced by the afterglow of a Tremendous Bowl broadly considered as an excellent success.
The committee report discovered 85% of holiday makers rated the expertise as wonderful, 61% left with a extra favorable impression of South Florida and 41% deliberate to return to the area within the subsequent 12 months.
“Now possibly they’re not going to return straight away due to COVID, however that impression lasts,” mentioned Invoice Talbert, who heads the Better Miami Conference and Guests Bureau. “We all know they are going to be again. We simply don’t know precisely when they are going to be again.”
Wanting again to Tremendous Sunday and previous weeks, Barreto recalled he had by no means even heard of the SARS-CoV-2 virus that induced COVID.
“I do know personally I used to be so consumed by all the small print to ensure we had been executing proper all the way down to the top, I didn’t even hear about COVID,” he mentioned. Now he wonders if a flu-like sickness that hit a few of his employees within the week earlier than the sport was COVID.
“Effectively, we didn’t know as a result of nobody knew what COVID was,” he mentioned. “However I believe most individuals simply thought they acquired a flu that week.”
On a bigger scale, the prospect of the virus hitting sooner would have been devastating to the committee’s and the NFL’s plans.
“We’re very lucky we had been capable of get off the sport,” Barreto mentioned. “Oh my God, I usually assume that if COVID had hit whereas we had been within the remaining planning levels, what a catastrophe we might have on her arms.”
Catastrophe would wait, as quickly after inns and eating places had been shuttered, air journey plunged and everybody was being urged to remain indoors because the virus struck right here hardest.
Miami-Dade vacationer tax revenues — which fell 13% 12 months over 12 months after the September 2001 terror assaults and the 2008 monetary disaster — at the moment are on tempo to drop by maybe twice that proportion.
Barreto mentioned state, county and native governments contributed round $20 million to the trouble, however argued, “In case you take a look at their funding, they actually reaped the good thing about that funding.”
Particularly, he added, “from a public relations perspective.”
However anybody who may need been impressed to e-book a visit to the area within the following weeks — pushed by visions of the sub-tropical magnificence and vibrant nightlife showcased on and round Tremendous Bowl Sunday — could be sorely disenchanted, due to the novel coronavirus.
Nonetheless, ever the optimists, the boosters say South Florida — just like the Kansas Metropolis Chiefs — will finally emerge as a winner.
“We are going to get via this,” the tourism bureau’s Talbert. “We simply don’t know when. So we’re prepared. There’s quite a lot of pent up demand for journey. We’re prepared after they’re prepared.”