Husband and spouse homeowners Jimmy Lyons and Kelly Briguccia at their new second location of North Fork Doughnut Firm in Bay Shore (credit score: Felicia LaLomia).
Opening the second location of North Fork Doughnut Firm was a scary step for homeowners Jimmy Lyons and Kelly Briguccia. Though the thought was within the works for nicely over a 12 months, the husband and spouse staff didn’t know the way the Bay Shore retailer entrance would do, particularly within the midst of a pandemic.
However once they opened on August 1, the primary buyer was ready exterior at 4:30 a.m. when Lyons and Briguccia arrived to begin prepping. By the point they unlocked the doorways to let prospects in, the road snaked down the sidewalk for 2 blocks and ended across the nook.
“There have been so many individuals right here, we needed to restrict individuals to 6 doughnuts per individual as a result of I believed, ‘We’re not gonna have sufficient doughnuts,’” Lyons stated. “We made 5,000 doughnuts that morning. I believed ‘That must be sufficient proper?’”
It wasn’t. They bought out by midday.
That have made them rethink issues. The enterprise has all the time been run by household. Briguccia does decor and design, whereas her father does deliveries. Lyons runs the enterprise half, whereas his father makes the doughnuts and helps to run manufacturing. They determined to drag out of their wholesale accounts, the place they have been promoting doughnuts in bulk, so they might be certain the enterprise stayed family-run.
“We’re going to deal with what we do greatest,” Lyons stated. “We’re going to deal with our store. We’re going to deal with our prospects that come to our retailer.”
Strolling into the Bay Shore location is like getting into a contemporary espresso store with a 90s twist. The counter is matte black with a clear white high, and the menu on the wall is made out of wood lettering.
However on the wall to the appropriate if you stroll in is a large wall set up reminding you it is a doughnut store. An enormous walkman and headphones with doughnuts for the ear coverings are surrounded by dozens of colourful wood sprinkles. And the enroll behind the counter that claims “North Fork Doughnut Firm” is made out of recycled cassettes.
Each of those items have been made by artist and carpenter Ricky Saetta, whose agency estd. 1981 creates customized designs from hardwood and upcycled supplies. He additionally constructed the shop’s set up of Lengthy Island made from almost- too-realistic glazed doughnuts—with two pink frosted ones proper over Mattituck and Bay Shore to symbolize NoFoDoCo’s two areas. Touches of the 90s proceed with old fashioned radios spray painted vibrant shades of neon blue and pink that sit on cabinets.
When it got here to opening a second spot, Bay Shore was all the time the plan. Lyons grew up in Levittown, so the south shore holds a particular place in his coronary heart.
“After we thought second location, we all the time thought Bay Shore,” he stated. “I simply noticed plenty of actually cool compelling concepts out right here. I believe it’s going to develop, and it’s definitely already a spot the place a enterprise can do actually, rather well.”
In addition they need to use the second location to function different menu choices and native merchandise. Ultimately, the doughnuts you see on show in Bay Shore might be completely different flavors from those on the North Fork. And whereas their Mattituck location makes use of North Fork Roasting Firm for his or her espresso, the Bay Shore spot will serve Flux Coffee, a Farmingdale espresso firm.
“We do need to spotlight particular issues concerning the space in every location,” Lyons stated.
Though they’ve solely simply opened the second spot of NoFoDoCo, growth is one thing Lyons and Briguccia want to proceed to do.
“It’s arduous to inform at this level,” he stated. “However it’s arduous not to consider the place this may go.”