Cape Cod officers hope vacationers will lengthen their summer time trip plans and proceed to go to the area this fall — and spend cash there.
The Cape Cod Chamber of Commerce rolled out a advertising marketing campaign this week dubbed “Second Summer time” in an effort to spur fall tourism, particularly as many companies have taken a success this summer time as a result of coronavirus pandemic.
Officers mentioned some companies that usually shut after Labor Day plan to stay open by October or November to seize extra enterprise. Cape Cod Chamber of Commerce CEO Wendy Northcross mentioned guests can nonetheless get pleasure from many sights within the fall months.
“We at all times are hopeful that folks will plan a non-peak trip to the Cape,” Northcross mentioned Thursday. “Our greatest alternative is to proceed to speak to the inhabitants that lives inside at some point’s drive of Cape Cod.”
The “Second Summer time” marketing campaign is rolling out forward of what is anticipated to be a busy Labor Day weekend, and as new preliminary information reveals continued struggles for a lot of companies within the area.
In response to a survey of 370 Cape Cod companies, 52% mentioned their income has fallen by half and 22% mentioned their income has dropped by three-quarters. Greater than half of companies are open in a restricted capability, whereas roughly 8% are fully closed — and lots of of these are uncertain if they’re going to ever reopen.
Security tips additionally current points for a lot of companies. The survey discovered 66% of companies mentioned imposing social distancing and masks necessities is a problem, and 77% mentioned the prices of elevated cleansing and sanitation is impacting their enterprise.
The survey, performed by the Cape Cod Fee, is ongoing and remaining outcomes are anticipated within the coming weeks. However, thus far, officers see some optimistic indicators from employers. About 35% of respondents mentioned they may solely function for six months with their present money stream and reserves — which is down from the 45% of respondents who mentioned that in an identical survey in April.
Cape Cod Fee Government Director Kristy Senatori mentioned there’s been extra optimism as companies reopen.
“Clearly, a few of the respondents are figuring out that they’ve struggled to outlive and that the winter might be a little bit bit extra telling for a few of these year-round companies,” Senatori mentioned. “However total, there was a sense of help locally.”
One other vibrant spot for the Cape’s financial outlook is lodge occupancy charges. Many inns within the space had been booked up in the midst of August — what’s often the height a part of the area’s tourism season. Resort occupancy was about 68% for the week of Aug. 9 and shot as much as about 88% by that weekend, based on information from the Cape Cod Chamber of Commerce.
The charges are nonetheless decrease than they had been the identical time final 12 months, however Northcross mentioned this 12 months’s numbers had been “actually optimistic” given the pandemic. “Exceeding expectations, I suppose is an effective technique to put it,” she mentioned.
The Cape noticed hotels booked up earlier this summer time, too, through the July four weekend. Northcross mentioned there’s additionally proof that short-term leases, like Airbnb, have been robust thus far this 12 months. She mentioned a lot of the companies which have struggled have been within the eating and retail sectors whereas short-term leases, house gross sales and vehicle and boat gross sales have accomplished nicely.