DENVER (CBS4)– In April, the house owners of Denver-based Friction Labs had been afraid the coronavirus pandemic would put them out of enterprise. Three months later, they’d their finest gross sales ever.
COVID-19 pressured the corporate that makes climbing chalk to exit on a limb and make a hygienic liquid chalk. Climbers depend on athletic chalk to maintain their fingers dry for a greater grip.
Climber Doug Rundle is a fan of the brand new product referred to as Secret Stuff Hygienic.
“I feel it’s a number of the finest liquid chalk on the planet,” Rundle advised CBS4 Well being Specialist Kathy Walsh.
The producer, Friction Labs, was began by co-workers and climbers Keah Kalantari and Kevin Brown.
“For any athlete that wants grip,” stated Brown.
Enterprise was good till the corporate took a tumble due to the coronavirus.
“It was exhausting to not panic,” stated Kalantari. “Companies closed, gyms closed. REI, one in every of our greatest prospects, closed their shops.”
The pair wanted a brand new method and so they realized it must embrace hygiene.
“Let’s create one thing that provides folks an amazing grip and retains their fingers clear,” stated Kalantari.
In 10 weeks, they developed Secret Stuff Hygienic liquid chalk.
“It’s primarily a hand sanitizer that’s additionally chalk,” stated Brown.
It consists of 80% alcohol. It was examined by CU Anschutz researchers, climbers themselves. It was confirmed to kill the novel coronavirus.
“They had been rising coronavirus and so they discovered that it performs comparable, if not higher, than hand sanitizer at killing the coronavirus,” stated Kalantari.
At the beginning of the pandemic, Friction Labs’ chalk gross sales dropped 70%. After getting the phrase out about Secret Stuff Hygienic…
“We’re up 20 % 12 months over 12 months from 2019,” stated Kalantari.
When requested in the event that they assume they’re geniuses, Brown stated, “No, we received fortunate and we hustle.”
Now that they’ve made their mark in hygienic chalk, the oldsters at Friction Labs hope their product will assist gyms all over the world get a grip on the pandemic.
LINK: Friction Labs