AUSTIN, Texas— Me & the Bees Lemonade has been chosen for Qurate Retail Group’s Small Enterprise Highlight, a collaboration with the NRF Basis to assist small companies navigate right now’s difficult retail atmosphere. This part of this system is highlighting 20 Black-owned companies as a part of Qurate Retail Group’s dedication to selling range and inclusion inside its firm and in society at giant.
Qurate Retail Group, a multiplatform retailer that features QVC, HSN, Zulily, and several other different manufacturers, is utilizing its manufacturing sources, tv broadcasts, and digital platforms to assist Me & The Bees Lemonade share its story with thousands and thousands of customers nationwide. Me & The Bees Lemonade’s story started showing on QVC’s and HSN’s web sites and social pages on August 12, and the corporate can be highlighted on air August 26 on QVC at 12:00pm and 9:00pm ET, and on HSN at 1:55pm and 10:55pm ET.
Zulily is selling the marketing campaign on its web site, electronic mail, and social, and Me & The Bees Lemonade also can faucet Qurate Retail Group crew members for recommendation on fixing a enterprise situation by way of a digital mentoring initiative.
“I’m honored to be chosen from tons of of candidates to be a part of the small enterprise Black-owned highlight,” mentioned Mikaila Ulmer, founder, CEO of Me & the Bees Lemonade. “I’m trying ahead to sharing the story of our family-owned firm on Qurate Retail Group’s platforms as we have a good time ten years in ‘buziness’ and I hope viewers get pleasure from studying about our 5 fabulous lemonade and lip balm flavors and my function to assist save the bees.”
Me & the Bees ready-to-drink lemonade is made with premium substances together with honey and flax seed. Mikaila additionally has beeswax lip balms in 5 enjoyable flavors. To have a good time being on HSN and QVC on August 26, Me & the Bees is providing a spread 10-pack of lemonade (two of every taste) together with a spread 5-pack of lip balms for a particular value of $39 with free transport. The merchandise will arrive in a superbly packaged present field for an thrilling unboxing expertise.
The minority-owned firm at all times retaining its mission of saving the bees on the forefront, Me & the Bees Lemonade seeks to assist educate customers in regards to the bees’ position within the ecosystem. With its “Purchase a Bottle. Save a Bee.” strategy, the corporate donates a share of web gross sales to the Wholesome Hive Basis, Mikaila’s non-profit group devoted to figuring out and funding methods to extend bee consciousness and selling environments the place bees can thrive by way of analysis, schooling, and preservation. Extra will be discovered at www.meandthebees.com or by studying Mikaila’s new ebook Bee Fearless, Dream Like a Child, revealed by Penguin Random Home.
Qurate Retail Group has an extended custom of serving to small enterprise house owners and entrepreneurs launch and develop their manufacturers by way of the unimaginable energy of storytelling and purchasing discovery. QVC, HSN, and Zulily present compelling platforms, with unmatched attain, that allow small companies to talk on to thousands and thousands of customers of their properties.
Earlier this spring, Qurate Retail Group and the NRF Basis launched the Small Enterprise Highlight with 20 small companies throughout America which have been impacted by COVID-19. The present concentrate on Black-owned companies is a part of a number of initiatives introduced by Qurate Retail Group to advertise range, fairness and inclusion.
“We’re proud to face with the Black group by sharing the tales of those extraordinary companies, together with their innovation, their triumphs, the challenges they face, and their exceptional resilience,” mentioned Mike George, President and CEO, Qurate Retail, Inc. “In these vital instances, we wish to be a part of the answer and assist construct inclusive communities the place all individuals are handled with fairness.”
This part of the Small Enterprise Highlight runs from August 12 by way of October 16.
“Retailers serve each group throughout the nation and assist one out of each 4 jobs. Range and inclusion have at all times been on the coronary heart of our business, however we all know there may be a lot extra work to be completed,” mentioned Matthew Shay, president and CEO of the Nationwide Retail Federation. “By amplifying Black voices and companies by way of applications just like the Small Enterprise Highlight, we’re taking an vital step to make sure our business stays a catalyst for selling fairness and alternative in America right now.”
For extra data on Me & The Bees Lemonade go to https://www.meandthebees.com/. To study extra about Qurate Retail Group’s Small Enterprise Highlight, go to QVC.com and HSN.com.
About Me & the Bees Lemonade
In 2009, when Mikaila Ulmer discovered her Nice Granny Helen’s flaxseed lemonade recipe in a 1940s household cookbook, she was excited to provide it a try to add her personal particular spin by including honey. In 10 years, what began as a lemonade stand in a entrance yard in Austin, Texas has shortly grown to a nationwide model with distribution in 40 states in additional than 1,500 shops resembling Complete Meals Market, Recent Market, Pure Grocers, World Market, and on-line at www.meandthebees.com. Me & the Bees is licensed by the Nationwide Minority Provider Growth Council as a minority-controlled enterprise and affords lemonades that comprise no high-fructose corn syrup, no preservatives or synthetic components, and are made with premium substances together with U.S. Grade-A honey, actual lemon juice, and flaxseed, which is wealthy in omega-Three fatty acids and antioxidants. “Purchase a Bottle. Save a Bee.”
About Qurate Retail Group
Qurate Retail GroupSM includes eight main retail manufacturers – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, Grandin Highway®, and RyllaceTM – all devoted to offering a Third Strategy to Store®, past transactional ecommerce or conventional brick-and-mortar shops. Globally, Qurate Retail GroupSM is #1 in video commerce, among the many high 10 ecommerce retailers in North America (in response to Digital Commerce 360), and a pacesetter in cellular commerce and social commerce. The retailer reaches roughly 380 million properties worldwide by way of 15 tv networks, attracts 2.four billion digital classes per yr throughout its ecommerce websites and cellular apps, and engages prospects by way of social pages, print catalogs, and in-store locations. Qurate Retail Group combines the perfect of retail, media, and social to curate merchandise, experiences, conversations, and communities for thousands and thousands of extremely discerning buyers – bringing pleasure, inspiration, and humanity to purchasing. Qurate Retail Group additionally curates giant audiences, throughout a number of platforms, for hundreds of name distributors. Headquartered in West Chester, Pa., Qurate Retail Group has 25,000 crew members within the U.S., the U.Ok., Germany, Japan, Italy, Poland, and China. For extra data, go to www.qurateretailgroup.com, comply with @QurateRetailGrp on Fb, Instagram or Twitter, or comply with Qurate Retail Group on YouTube or LinkedIn.Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB) consists of the Qurate Retail Group portfolio of manufacturers in addition to different minority pursuits and inexperienced vitality investments.About NRF FoundationThe NRF Basis builds the bridge between a rising business with tons of of hundreds of open positions and job seekers across the nation. Via schooling, coaching, scholarships and experiences for job seekers of all ages and backgrounds, we assist extra individuals take their first steps towards promising careers. The NRF Basis is the tutorial arm of the Nationwide Retail Federation and is funded partly by beneficiant donations from retail business supporters. www.NRFFoundation.org